The Era of the Global Village

What is the global village? It's interesting to watch this clip exploring this idea in this interview with the man who first coined the term 'global village' back in the sixties, Marshall McLuhan. It explores the effects of various media on the way we relate to our lives, each other and our place in the world. McLuhan chose the insightful phrase "global village" to highlight his observation that an electronic nervous system (the media) was rapidly integrating the planet -- events in one part of the world could be experienced from other parts in real-time, which is what human experience was like when we lived in small villages. Marshall McLuhan's insights made the concept of a global village, interconnected by an electronic nervous system, part of our popular culture well before it actually happened. He was the first person to popularize the concept of a global village and to consider its social effects. His insights were revolutionary at the time, and fundamentally changed how everyone has thought about media, technology, and communications ever since. McLuhan's ideas have permeated the way we think about technology and media to such an extent that we are generally no longer aware of the revolutionary effect his concepts had when they were first introduced, so that when the Internet finally arrived in the global village it seemed no less amazing, but rather in the natural order of things.