Think Local to Rank Locally

Sara
One of the best places to Rank in Google is in the local maps results, which are usually shown just below the ads and just above the organic results. If you’re interested in SEO, you’re probably already aware that 2016-17 has seen some major changes in local SEO, and one of the upshots of all these changes is that if you run your business from a single office, it is now much harder to rank in the local 3 Packs in Google in more than one locality. The reason for this is that the biggest factor in the Google local algorithm now seems to be the location of the searcher. This means smaller less SEO savvy businesses now have a much better chance of showing in 3 packs because proximity to the searcher is something that cannot possibly be manipulated by an SEO. FINDING LOCAL LINKS With the location of the searcher now prominent in the algorithm, what can businesses now do to try and increase their likelihood of ranking better in the 3 pack? One way is make sure you focus your link building efforts locally. You should always be looking to get good local links into your link profile and Google’s recent changes now mean it’s even more important than ever before.

Australian Company Creates Innovative e-Commerce Solution

Sara
Most product ranges can easily be fitted into a range of shopping carts in the marketplace, but for a duct component supplier, their product range prevented them from joining the 21st century, causing them to remain reliant on phone and fax ordering, as no neat online solution was available to cater for the complexity of their product range. That is until recently when they launched their own custom designed shopping cart at National Manufacturing Week to make ordering duct online a breeze. Anybody who works with ducting parts will let you know, it's surprisingly hard to set up an online shopping cart to sell duct parts, because there is an extraordinary array of component specifications, then on top of that each and every one has its own unique cost. Basic dimension variables consist of specific angles, diameters and also lengths and all these variables mean that regular on-line shopping carts typically aren't able to handle the total number of variables, without resorting to entering the same product again and again, with the only variant being the dimension, which renders the use of the online store into something which is particularly complicated and unwieldy for a potential customer having a look at the product line.

The Era of the Global Village

What is the global village? It's interesting to watch this clip exploring this idea in this interview with the man who first coined the term 'global village' back in the sixties, Marshall McLuhan. It explores the effects of various media on the way we relate to our lives, each other and our place in the world. McLuhan chose the insightful phrase "global village" to highlight his observation that an electronic nervous system (the media) was rapidly integrating the planet -- events in one part of the world could be experienced from other parts in real-time, which is what human experience was like when we lived in small villages. Marshall McLuhan's insights made the concept of a global village, interconnected by an electronic nervous system, part of our popular culture well before it actually happened. He was the first person to popularize the concept of a global village and to consider its social effects. His insights were revolutionary at the time, and fundamentally changed how everyone has thought about media, technology, and communications ever since. McLuhan's ideas have permeated the way we think about technology and media to such an extent that we are generally no longer aware of the revolutionary effect his concepts had when they were first introduced, so that when the Internet finally arrived in the global village it seemed no less amazing, but rather in the natural order of things.