Think Local to Rank Locally

One of the best places to Rank in Google is in the local maps results, which are usually shown just below the ads and just above the organic results.
If you’re interested in SEO, you’re probably already aware that 2016-17 has seen some major changes in local SEO, and one of the upshots of all these changes is that if you run your business from a single office, it is now much harder to rank in the local 3 Packs in Google in more than one locality.

The reason for this is that the biggest factor in the Google local algorithm now seems to be the location of the searcher. This means smaller less SEO savvy businesses now have a much better chance of showing in 3 packs because proximity to the searcher is something that cannot possibly be manipulated by an SEO.


With the location of the searcher now prominent in the algorithm, what can businesses now do to try and increase their likelihood of ranking better in the 3 pack?
One way is make sure you focus your link building efforts locally. You should always be looking to get good local links into your link profile and Google’s recent changes now mean it’s even more important than ever before.

So where do you look for good local links? One often overlooked and relatively easy resource for getting good local links is in the business directory of local councils. Local Councils are great sites to get listed in for many reasons, the first of which is that budget is not a problem, because they are usually free to list in.
They also have good domain authority because they are either on a local council’s domain or are linked to by local authorities. These local directories also usually have strong review processes in place to ensure the businesses listed in their directory are actually in their area.
Google loves Government domains. Websites on government domains are trusted by Google, so getting links to your website from these domains transfers some of that trust to your website, which is very desirable for improving your rankings.


What does a good local link look like? Click here to see a perfect example. This listing comes from a council site from the City of Whitehorse, in Victoria, Australia. The Whitehorse Council not only provides a free listing on a directory page categorised by business types, it also verifies each listing and provides a separate profile page in the directory for each local business. This means you actually get two links, one from a category page where you are listed with other local businesses of your type (which is really great for relevance) and another from a single profile page, which is the link shown in the example link above.

Single profile pages like this are fantastic when you can get them because the only link out of the page is the local business listed. You may find you need to help Google find the page as these deeper pages often are not indexed by the first crawl of a website.


So how do you start looking for good local links in your area? A great place to start with is by entering a series of simple search strings into Google based on “the name of a local council + directory”. This should provide you with a list of potential council sponsored directories that you may qualify to be registered in.

Australian Company Creates Innovative e-Commerce Solution

Most product ranges can easily be fitted into a range of shopping carts in the marketplace, but for a duct component supplier, their product range prevented them from joining the 21st century, causing them to remain reliant on phone and fax ordering, as no neat online solution was available to cater for the complexity of their product range. That is until recently when they launched their own custom designed shopping cart at National Manufacturing Week to make ordering duct online a breeze.

Anybody who works with ducting parts will let you know, it’s surprisingly hard to set up an online shopping cart to sell duct parts, because there is an extraordinary array of component specifications, then on top of that each and every one has its own unique cost. Basic dimension variables consist of specific angles, diameters and also lengths and all these variables mean that regular on-line shopping carts typically aren’t able to handle the total number of variables, without resorting to entering the same product again and again, with the only variant being the dimension, which renders the use of the online store into something which is particularly complicated and unwieldy for a potential customer having a look at the product line.

Here’s an example of what we mean:

Let’s just say you wished to get some straight, standard galvanized duct, which is a fairly straight forward product, but the range of length and diameter permutations is quite significant. Firstly there is the duct length. Conventional galvanised ducting comes in 3 preferred lengths:

galvanised duct

  • 0.5 of a meter
  • 1 meter and
  • 2 meters


Next we should take into consideration the variety of diameters the product is available in, in this example we’ll list diameters which are the most frequently used, which are as follows:

  • 80mmductwork
  • 100mm
  • 125mm
  • 140mm
  • 150mm
  • 160mmrange of ducting
  • 180mm
  • 200mm
  • 225mm
  • 250mm
  • 275mm
  • 300mm
  • 350 mm as well as
  • 400mm

As you can see, this means we have 3 different sizes and also 14 various diameters, so to establish an online store just for straight galvanized ductwork, it’d require 42 specific catalogue products. Which is just for straight galvanized ducting. There’s a huge selection of other items people utilizing galvanized duct could also require, like lobsterback bends, branch pieces, telescopic ducting, duct that has a door opening, gates, valves, sweeps, rings, flanges … the selections continue, and furthermore every one of them also has a variety of diameters, lengths and in some instances even more variables.

Now you may be wondering about the wide range of shopping carts out there that already accommodate products with variables like clothing or shoes for example can have a variable of both sizes and colors and while this is true, when you change the colour or size of an item of clothing the price doesn’t need to change along with it, and that’s what’s different in the range of ducting products, every variation in dimension corresponds to a different sales price and that’s the complexity that normal shopping carts don’t handle in any satisfactory way.
Could you picture being a customer trying to look through an online shopping cart to find as well as buy the ducting items that you must have to put together a full ductwork setup? Exactly how unfriendly and complex would it be to try and get through countless different ducting units, all with differing diameters and lengths?

This bewildering set of variables has actually made internet buying for ducting pieces tedious as well as time wasting! But not any longer! Since Advanced Duct Systems (ADS) have now resolved this pickle by building an unique internet-based shopping cart where a customer need only pay a visit to one solitary component web page to pick any type of variable for that part from a drop down list, as well as have the rates for any combination of variables up-date live in the web page on the shopping cart.

This makes online searching as well as buying a piece of cake, as now you are able to simply and easily get a wide range of diameters and lengths from the one web page! You can additionally obtain full specs from the shopping cart in a pdf format from the same webpage.

So if you operate in a company where you need to get ductwork pieces, I invite you to take into consideration the merits of using ADS to purchase your items online. Orders are transmitted straight to their pick and pack centers in Melbourne and Sydney and you receive an order verification sent out to you via e-mail. No more faxing or dialling through your orders along with the risk of “you verbalized one thing they heard something else” mishaps in orders is also stopped.

Advanced Duct Systems markets standard galvanized ducting, pneumatic tubing, powder-coated ductwork, pneumatic conveying duct systems, stainless-steel ducting and also flex ducting online, from the world’s easiest to utilize online shopping cart for acquiring ducting. Check it out next time you need to purchase ducting items. And remember, wholesale and trade buyers get special prices through being provided a specific pass-code which delivers them with trade buyer prices.


Advanced Duct Systems
3/11 Cooper St Campbellfield VIC 3061
Phone: (03) 8339 0894

(Ships to VIC, SA, TAS,  WA & NT)

Advanced Duct Systems G+ Melbourne


Advanced Duct Systems – Sydney
1/595 Woodstock Avenue, Glendenning, 2761.
Phone: (02) 9675 4546

(Ships to QLD, NSW, & ACT)

Advanced Duct Systems G+ Sydney

The Era of the Global Village

What is the global village? It’s interesting to watch this clip exploring this idea in this interview with the man who first coined the term ‘global village’ back in the sixties, Marshall McLuhan. It explores the effects of various media on the way we relate to our lives, each other and our place in the world. McLuhan chose the insightful phrase “global village” to highlight his observation that an electronic nervous system (the media) was rapidly integrating the planet — events in one part of the world could be experienced from other parts in real-time, which is what human experience was like when we lived in small villages.

Marshall McLuhan’s insights made the concept of a global village, interconnected by an electronic nervous system, part of our popular culture well before it actually happened. He was the first person to popularize the concept of a global village and to consider its social effects. His insights were revolutionary at the time, and fundamentally changed how everyone has thought about media, technology, and communications ever since. McLuhan’s ideas have permeated the way we think about technology and media to such an extent that we are generally no longer aware of the revolutionary effect his concepts had when they were first introduced, so that when the Internet finally arrived in the global village it seemed no less amazing, but rather in the natural order of things.

Of particular note is the idea presented here that individualism would fade away to a global tribalism, where a person would accept the collective experience of the broader community, because now through the common media of the time, people experience the available information collectively as opposed to the previous media, namely books that were mostly an individual experience. This is a particularly interesting observation because at the time this was shot, roughly fifty years ago, the dominating media were radio, news media, telephones and television. And of these media there were not only few individual choices but they were mostly passive, one way information delivery mechanisms. Contrast today in the age of the internet and the reverse is true. With the advent of the internet, and social media in particular, we not only have easy access to extraordinary volumes of information that we choose, we have the ability to engage with it and redistribute it, both as an individual experience and as a collective one.

McLuhan’s second best known insight is summarized in the expression “the medium is the message”, which means that the qualities of a medium have as much effect as the information it transmits. For example, reading a description of a scene in a newspaper has a very different effect on someone than hearing about it, or seeing a picture of it, or watching a black and white video, or watching a colour video.

McLuhan was particularly fascinated by the medium of television, calling it a “cool” medium, noting its soporific effect on viewers. He took great satisfaction years later when medical studies showed that TV does in fact cause people to settle into passive brain wave patterns. It has even been called by some ‘the opiate of the masses’, referring to this sedative and possibly even addictive type quality. It is perhaps this effect he observed that led him to be concerned about the possibility for the abuse of this power for manipulating perception.

This is of course, still of concern, where the historic holders of power are keen to maintain that power and traverse into the medium of this era by attempting to control and criminalise the flow of information. While this may start out seemingly benignly, by protecting copyrights for example, the ramifications of this kind of attempt to clamp down on the freedom of accessing and disseminating information are large and have far reaching effects. As Aaron points out in the video below the nature of the internet is things get copied all the time, even the senator in favou of the copyright law had code copied on his own website, it’s up to us whether the internet will remain open and free for the benefit of all or whether the powerful few will have laws introduced to tip it in the direction of increasing levels of spying and control.