Category: Marketing

Posts related to marketing, online marketing and the use of web based technologies for promoting a business

Think Local to Rank Locally

Sara

They also have good domain authority because they are either on a local council’s domain or are linked to by local authorities. These local directories also usually have strong review processes in place to ensure the businesses listed in their directory are actually in their area. Google loves Government domains. Websites on government domains like this are trusted by Google, so getting links to your website from these domains transfers some of that trust to your website, which is very desirable for improving your rankings. EXAMPLE OF A GOOD LOCAL LINK What does a good local link look like? Click here to see a perfect example. This listing comes from a council site from the City of Whitehorse, in Victoria, Australia. The Whitehorse Council not only provides a free listing on a directory page categorised by business types, it also verifies each listing and provides a separate profile page in the directory for each local business.

Is your web professional a good match for your business?

Sara
If your website doesn't bring you leads or sales, what was the point? If people never find your website or find it but don't engage enough to take an action, then it isn't an asset that's delivering results. Which at the end of the day is why anyone would bother investing in the creation of web properties isn't it? It can be disheartening when you invest a lot of time, energy, thought, not to mention money into a project only to find that it doesn't deliver. How do you make the right decisions so you know your investment will be worthwhile when there are so many choices available and the range in cost and time-frame is equally extensive. If you're fortunate enough to know someone that can give you a good recommendation of a web professional that can help you navigate this complexity of choices, but even then, there are critical questions you need to be asking to ensure you have a good match that will deliver the results you are after.