
They also have good domain authority because they are either on a local council’s domain or are linked to by local authorities. These local directories also usually have strong review processes in place to ensure the businesses listed in their directory are actually in their area. Google loves Government domains. Websites on government domains like this are trusted by Google, so getting links to your website from these domains transfers some of that trust to your website, which is very desirable for improving your rankings. EXAMPLE OF A GOOD LOCAL LINK
What does a good local link look like?
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This listing comes from a council site from the City of Whitehorse, in Victoria, Australia. The Whitehorse Council not only provides a free listing on a directory page categorised by business types, it also verifies each listing and provides a separate profile page in the directory for each local business.